Otp Capital

Project

CLIENT

Financial asset management company OTP Capital in Ukraine.

Client
OTP Capital

Project manager
IVAN RUSIN

UI/UX
ELIZABETH YEGORENKOVA

Tech Lead
PAVEL VOROBYOV

Senior Web Developer
VALENTINA MIKHAILISHYN

Content
DMITRY VOIT

 
 

Background

ABOUT PROJECT

The company has 4 vectors of activity: it manages the assets of mutual investment funds, non-state pension funds, venture funds and the assets of insurance companies. Provides services to corporate clients and individuals. Founded by Hungarian asset management company OTP Fund Management and Ukrainian bank OTP Bank.

GOAL


Show arrays of investment data in such a way that they are readable and accessible to clients. Show that difficult things can be easily understood with a competent professional presentation.

RESEARCH


Discovering of options for presenting complex and dimensional information for the target audience of the site by building a variety of graphs, diagrams, tables and infographics.

INTERVIEW


We spent the necessary amount of time discussing the project to fully understand of the customer needs, his wishes and goals. In addition, some stages required additional clarifications during the development process. The project was updated with information and improved after each interview.

COMPETITORS


We analyzed direct and indirect competitors and came up with a hypothesis. We probed the market, determined how we can differentiate in order to come out ahead and make a better product.

Information architecture

 

Creation of a site scheme is an obligatory stage of development, thanks to it we have comprehensively shown the entire structure and functionality of the project, thereby simplifying both the workflow and the dialogue with our customer.

In this case, we thought about how to best present information about the funds and created an ideal concept for this, taking into account all the nuances and details.

Prototype

The project assumed the presence of a huge number of graphic images for statistics and analysis with results of the funds activities. We have put all this volume of information to the bullet points, showing it in an accessible form.

 

User Interface

We made graphs, charts and tables ease of reading, interactive, rich in tips and providing additional information where it necessary.

After the page concepts are ready, it is necessary to give the interface a pleasant look so that the user is interested in being on the site, getting acquainted with its functionality and provided information.

 

Development

During charts constructing, many indicators are taken into account: inflation, UX index, UIRD, etc., data on which are taken from different sources, such as the National Bank. This enables user to trace dynamics of profitability from beginning of the period of the fund’s activity to present.

Moving from design to development of both the web version of the site and the mobile version, one of the most important functional units that we have created are the calculators of return on investment and non-state pension. You can enter data into it manually, move the slider, select from the list, and result is calculated instantly.

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