Project |
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CLIENTUkrainian dealer of Mercedes-Benz – a world-renowned automotive brand with almost one-hundred-years history |
Background |
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GOAL
To give the opportunity to dealer to show the current models available in the warehouse, and the buyer enter the necessary parameters, choose his ideal car and order it.
RESEARCH
We analyzed the work of leading dealers websites in Europe and implemented the most convenient scheme of selecting and ordering a car for our user.
User flow |
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| The diagram shows the path that user goes through to order a car from an online warehouse |
User Interface & Development |
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In order to help the user to choose a car quickly, we have divided the process into 2 stages. First, the customer is determined with the model range, body type and car class. For many classes of cars it is possible to visit a virtual 3D tour to inspect the car interior.
Then there is a narrower filtering by year of manufacture, type of fuel, engine size, etc., including the color of the interior and the set price range. Care cards can be viewed in 2 formats: vertical and horizontal.
This is how looks like adapted for a mobile device filtration.
A purchase request left by the user is instantly processed by the manager, who promptly contacts the client.
