Leko Style

Project

CLIENT

The largest supplier of raw materials and equipment for the cosmetic, pharmaceutical, food and other industries. Works on B2B and B2C fields.

About the project

The client asked to develop an e-commerce project with advanced functionality. One of the main tasks was to remove the load from managers as much as possible by reorienting buyers to order through the website catalog. Thoroughly think over and realize the best option for communication between the buyer and the company’s managers, provide the correct distribution of applications between managers.

 
 

Background

GOAL


Create an e-commerce project for the wholesale and retail sale of raw materials, equipment and services. The most reliable and user-friendly for any age and field of activity.

RESEARCH


Research of various schemes of cooperation between wholesale and retail buyers and the seller.

INTERVIEW


Together with the customer we have thought over the ideal scheme of interaction with B2B and B2C segments, taking into account their specifics.

COMPETITORS


Having started to study the market of competitors, we did not find companies with a similar model, so we thought out the main functionality within the team and at meetings with the customer.

Information architecture

 

Prototype

The project focused on acquaintance with a wide range of products, a convenient and variable catalog, ease formation of purchase requisition, and competent distribution of received applications among managers.

 

User Interface

The classic look of the product description page allows a user of any age to quickly get used to the interface. In addition, taking into account specifics of the industry and the target audience, it is possible to upload a catalog of all the company’s products to your device.

Leko Style has a rich history that is important to employees and customers. On the page “History and Awards” you can get acquainted with the most significant events.

 

Development

The catalog consists of 4 sections: raw materials, goods for pharmaceutical companies, containers and equipment. Pharmaceutical companies are a separate category of wholesale buyers, for which we have created a large section in the catalog with pre-configured filters.

Leko Style provides samples for the most products of assortment for new clients to get acquainted with the products. It is easy for the buyer to determine which product in catalog has a sample.

This is how filtering and product selection, adapted for a mobile devices, looks like. All selected filters are visible and can be edited at any time.

The selected items go to the cart, where the user sets the quantity. Samples are sorted to the top of the list for more convenience.

There were created a number of messages with tips to help user with products which has some specific nuances in ordering.

User submits a purchase request and expects a call from the manager.
All orders are distributed among the managers according to the established algorithm.

The personal account stores information about the user, the company he works for, and the history of his orders. User can sort his order by the desired date or date range, repeat and print.

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